Marketing in Japan and Social Media
I sometimes write sentences about law, tax of Japan in Social Media (Facebook etc)
But Marketing is much more important. Comparing with Marketing, information on Law and Tax is trivial matters.
So I would like to write sentences about Social Media Marketing.
I wonder that you still think you can find customers or make business relation by Social Media Marketing ?
When the number of persons who dispatched information via Social Media was small, you might be able to find customers by Social Media Marketing.
But now the number of sender of information is large and the number of viewer may be as same as before.
And ordinary persons will not look at your timeline of face book at all.
How about you ? Do you look at timeline of other person seriously ?
I wrote many articles in Social Media relating to my job.
I started Social Media Marketing several years ago.
However many of my clients are introduced by existing clients nowadays.
There were persons called “influencer” in Social Media. But such person is exception. Most of Social Media users can not become Influencer. The possibility to become Influencer is very small.
Instead of Social Media Marketing in Japan
If you can show your website at 1st page on Google, it will be nice. But such customers will use internet to compare with other business operators (Your competitors).
And there will not be enough difference between you and your competitor in view of content of service, product.
So you will need to complete with them in price.
In that case, even if you work hard, amount of your profit will be small.
So solution should be to meeting with persons directly. You do not need to meet with many persons at the same time.
Even if you meet with one person, it will be more effective than Social Media Marketing (even if your post in Social Media is reached to 1000 persons).
Because such 1000 persons are not reading your post, article seriously.
I do not say you should close your Social Media account. You can use it to keep relation with persons you already met with directly.
You may hesitate to meet with new person. Because you do not know what to talk with someone you just met. But it is a real “blue ocean”.
Because other persons may also hesitate to engage in such activity and try to rely on Social Media Marketing.
If you hope to sell Computers from overseas to resident of Japan, you can rent an very small office space (even for one hour per a day) and show it to your prospective customers directly and it will be effective marketing.
Then you will think where you can meet with new persons. For example, some persons are holding meeting event in Linkedin (ex. Business in Japan) or Meetup.
If you hope to participate in such meeting event for business purpose, you do not need to meet with persons with beautifully dressed up.
Even if the event is held at Denny’s or in the neighboring park, it is fine as far as some of participants have same purpose.
Idea of Marketing in Japan
Assumed that you have been operating a hotel in Japan. It is located in ski area and many foreigners came to your hotel in Winter.
However due to covid-19, foreign tourist will not come to your hotel in winter.
So you need to think of marketing strategy.
You will try to find customers from Resident of Japan and most of them will be Japanese national and you can not understand Japanese language at all.
As mentioned above, in order to advertise your business, you need to meet with potential customers.
So you will hold English Language seminar at very low fee. You will act as English teacher via zoom etc.
Or you may come to Tokyo to hold language group lesson.
In this way, you will make personal connection in Spring, Summer, Autumn.
Then in winter some of them will come to your hotel to use English language while playing ski.
You will hold Language seminar every day.
And your students will come to your hotel all around year.
(Actually when you purchase a hotel in ski area, you should think of marketing strategy for Spring, Summer, Autumn.)
Idea Marketing in Japan 2
Assume that you are operating a bakery shop in Japan. The taste should be better than convenience store.
But price will be much higher than bread of convenience store.
And other person may start Bakery shop in your neighborhood. Her price may be cheaper than you and taste may be almost same.
In that case you will think of Marketing strategy.
You will start bakery school in a part of your shop or neighboring place. Your main job is not bakery school. So you do not need to make sufficient profit in bakery school. So children can come to your bakery school.
In this way, you can make persona connection with prospective customers.
And some of them will think that they hope to eat bread made by teacher.
Marketing in Japan and Face book
Assumed that you hope to advertise your service, product in Japan, you may think of using facebook ads.
However you may hesitate to pay money to facebook. Because you do not want to make mistake, failure in marketing in Japan.
You may hope to know whether your article can actually reach to potential customers or not and its engagement, result in advance.
So I will publish such result of my case.
I sometimes write articles that is relating to my job directly or indirectly.
My main job is to support non-Japanese speakers to start a business in Japan or buying a real estate in Japan.
However I know my job is too nitche and it is not interesting one for most of viewers.
Marketing in Japan and Result of facebook ads
I used facebook Ads 5 times and spent about 2600 yen (26 USD) in past 90 days and my post reached to 6800 persons.
Then I will show details of each advertisement. Below is one of content of my articles. It is information on Refund of pension premium.
In the case a foreign national leaves Japan, she can apply for refund of Pension tax.
I used only one day for facebook Ads for this article.
Comparison with other article, I have received some contact from viewers.
Because the number of persons who paid pension and left Japan is much rather than number of persons who hope to start a business in Japan.
So even if you hope to sell real estate of Philippines to Japanese persons, you may try to collect visitors to your website by writing information on travel in Philippines.
I wrote an article about how to purchase a vehicles via car auction.(Below)
Because some foreigners are interested in buying vehicles in Japan and export it to their home country.
Following article is relating to filing tax return by internet.
In the case a foreigner is salaries worker in Japan, she does not need to submit tax filing basically.
However when she manages her business, she needs to submit tax filing by herself or by her tax accountant.
So I thought this information was useful to some extent.
Then when I do not use paid facebook Ads, the result is as blow. As you can see, the number of viewer is very small.
So even if you wrote many articles in facebook, without using facebook Ads, it will not make good result.